Data governance and AI readiness go hand in hand — and most organizations aren’t as ready as they think. In this episode, Maura and Lee take a hard look at what an AI-powered customer support escalation workflow actually requires to function. Spoiler: it’s not just a smart model. It’s clean, connected, versioned data — customer records, contract terms, and executed agreement instances all properly linked. Using a real-world cable company scenario, they unpack how disconnected systems, outdated identifiers, and missing metadata cause AI to hallucinate answers instead of finding them. The episode closes with an introduction to data objects and metadata mapping — and a preview of the counterparty reconciliation work that has to happen before AI can deliver on its promises.

Episode length: 00:19:21

What Counts is produced by TrailBlazer Consulting, LLC and hosted by Lee Karas and Maura Dunn. Learn more at trailblazer.us.com or email us at info@trailblazer.us.com. Explore compliance-ready training at the TrailBlazer Learning Academy. Read more from Maura at mauradunn.substack.com. Music by Jason Blake. Full disclaimer.


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